Integrated Digital Marketing & Campaigns Manager

Cris Diaz

A strategic digital marketer with 14+ years of experience across B2B, B2C, SaaS, retail, and professional services. I specialize in turning campaign ideas into clear, coordinated marketing across content, social, email, paid media, events, and reporting.

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0+
Years of experience
0+
Website projects delivered
0k
Community members built
Currently
Active — Mar 2024 to Present
Integrated Content & Social Media Manager
Active Cyber / Okorio · Workday Consulting

I plan and execute multi-channel B2B campaigns across LinkedIn, email, landing pages, webinars, events, blogs, case studies, and sales enablement — supporting awareness, lead generation, and customer engagement. Day to day, I write and QA ad copy, newsletters, webinar promotions, and executive-facing content; build HubSpot workflows, registration and nurture email cadences, forms, tracking links, and campaign reports; coordinate with executives, sales, subject matter experts, and creative teams; and review performance data to identify trends, gaps, and what to do next.

Content & Copy
LinkedIn ads · newsletters · webinar promos · blogs · sales enablement · executive content
Campaign Execution
Paid social · email cadences · landing pages · webinars · events · case studies
Marketing Ops & Reporting
HubSpot workflows · forms · tracking links · contact lists · performance reporting
Stakeholder Coordination
Executives · sales · SMEs · partners · creative teams · launch calendars
0+
Sign-ups in first week of market launch
0k
Community members grown in <6 months
0+
Custom websites delivered as Art Director
0+
Years across B2B, B2C, SaaS, retail, and digital campaigns
Selected Work
Portfolio

Campaigns, creative, and strategy across industries and channels.

B2B Content · Strategy
Okorio Content Strategy
ProblemNeeded a more connected way to support Workday consulting conversations across content, campaigns, webinars, and buyer education.
What I didCreated a content and campaign framework that brought together editorial planning, blog briefs, LinkedIn copy, email promotions, landing pages, HubSpot workflows, webinar support, and sales enablement assets. Translated complex Workday practice areas into clearer messaging across different channels and buyer moments.
ResultHelped build a more coordinated marketing rhythm where content was easier to plan, repurpose, and connect across LinkedIn, email, blog, webinars, and sales conversations.
HubSpot · LinkedIn · Blog · Newsletter
Brand · Paid Media · Social
RevComm Digital Marketing
ProblemJapanese AI sales tech entering the US market with 341 LinkedIn followers, low brand recognition, and no paid media infrastructure.
What I didManaged Google and LinkedIn Ads end-to-end — copy, creative direction, QA, and launch. Built the full social content and email asset suite including GIFs, infographics, and newsletter headers.
ResultOrganic LinkedIn post announcing Forbes Top 50 AI recognition achieved 8.81% engagement rate — nearly 4× the B2B average with zero paid boost.
LinkedIn Ads · Google Ads · Email · Figma
Market Launch · Community
12Bet India Market Launch
ProblemNew market entry with no brand presence, no local audience, and no content infrastructure — needing fast community traction and sign-up volume from scratch.
What I didLed full brand direction for India launch: logo concept, landing pages, blog, Instagram, and localized social strategy. Built and managed a Facebook community for Malaysia simultaneously.
Result500 new sign-ups in the first week of launch. Malaysia Facebook community grew from 0 to 5,000+ active members in under six months.
Instagram · Facebook · WordPress · Canva
Events · Social · Retail
LCC Department Store
ProblemRegional department store with low social presence needing to drive in-store foot traffic, grow an online audience, and integrate digital campaigns with physical sale events.
What I didSpearheaded Streetwear Fashion events and Hakot Shopping campaigns. Launched and curated LCC's Instagram from zero. Integrated Rewards Card Plus into sale promotions to build loyalty.
Result575 Instagram followers in first two months. Peak organic Facebook: 63.1k reach and 32.6k engagements in a 28-day window.
Facebook · Instagram · Events · Canva
Web Design · Art Direction
60+ Website Projects
ProblemA web agency needing consistent creative leadership across a high volume of concurrent client projects without quality drops or missed deadlines.
What I didAs Art Director, owned creative direction and QA across 60+ custom websites. Set design standards, managed timelines, coordinated designers and developers, and served as primary client contact from brief to launch.
Result60+ projects delivered across real estate, SaaS, and professional services with a structured review process that reduced rework and kept launches on schedule.
UI Design · Figma · WordPress · QA
Email · Infographics · Copy
RevComm Content Suite
ProblemNo visual content system — each campaign required building assets from scratch with no consistent look, tone, or reusable templates.
What I didCreated a full branded asset library: infographics, email layouts, newsletter headers, social GIFs, and promotional banners. Wrote copy for every piece and established visual conventions across channels.
ResultA reusable, on-brand content library that reduced production time per campaign and gave the team a consistent visual language across all channels.
Figma · Canva · Email · Copywriting
Capabilities
What I Do
01
Paid Media
  • Google Ads
  • LinkedIn Campaign Manager
  • Meta & TikTok Ads
  • Ad copy & creative direction
  • Campaign analytics & reporting
02
Content Strategy
  • Editorial calendars
  • B2B blog & thought leadership
  • Copywriting & QA
  • Messaging frameworks
  • Sales enablement content
03
Email Marketing
  • Nurture & drip sequences
  • Promotional campaigns
  • HubSpot · Mailchimp · Klaviyo
  • Segmentation & personalization
  • Registration & reminder cadences
04
Social Media Management
  • Organic content & scheduling
  • Community engagement
  • LinkedIn · Instagram · Facebook
  • Hootsuite · Sprout Social
  • Social reporting & insights
05
Marketing Operations
  • HubSpot workflows & automation
  • Landing pages & forms
  • Lead capture & nurture
  • Tracking links & UTMs
  • Performance reporting
06
Webinars & Events
  • End-to-end webinar management
  • GoToWebinar
  • Event promotional content
  • On-site & virtual execution
  • Budget planning
07
Creative & Design
  • Art direction
  • Infographics & email layouts
  • Figma · Canva · Adobe Express
  • Social media graphics & GIFs
  • Brand & visual identity
08
Analytics & Reporting
  • GA4 · LinkedIn · HubSpot analytics
  • Campaign performance reporting
  • Audience & channel insights
  • ZoomInfo · Apollo.io
  • AI-assisted research & analysis
Career
Experience
NowMar 2024 – Present
Integrated Content & Social Media Manager
Active Cyber / Okorio · Workday Consulting
  • Multi-channel B2B campaigns across LinkedIn, email, landing pages, webinars, blogs, case studies, and sales enablement
  • HubSpot workflows, registration emails, nurture cadences, tracking links, and reporting
  • LinkedIn ad copy, newsletters, podcast captions, webinar promos, and executive-facing content
  • Campaign performance review and optimization across audience, content, and channel data
B2B SaaSSept 2022 – Feb 2024
Digital Marketing & Planning Specialist
RevComm Inc. · Japan
  • Managed digital channels for brand awareness, lead gen, and engagement for an AI sales tech brand
  • Planned and executed Google and LinkedIn ads — copy, creative direction, asset QA, and launch
  • Measured performance across digital, social, content, and lead gen to refine messaging and strategy
FreelanceMar 2019 – Sept 2022
Digital Marketing & Community Manager
Independent Contractor
  • Social media, paid ads, analytics, branding, content planning, and community management for multiple clients
  • Paid social execution: campaign copy, audience targeting, creative review, and optimization
  • Discord community management and moderation for engagement and brand visibility
RetailJun 2018 – Feb 2019
Branch Marketing Manager
The SM Store · Legazpi
  • Implemented SMAC campaign during mall soft opening, boosting foot traffic and customer awareness
  • Developed success metrics and ensured brand compliance across store marketing initiatives
RetailAug 2017 – Jun 2018
Marketing Head
LCC Department Stores
  • Led digital and traditional marketing: campaigns, events, budget planning, vendor coordination
  • Coached and supervised six marketing specialists while managing quarterly budgets
  • Consumer engagement via newsletters, SMS, events, and celebrity collaborations
DigitalSept 2015 – Apr 2017
Social Media Strategist
PSP BPO / 12Bet Casino · SEA Markets
  • Managed platforms across Southeast Asian markets for acquisition, retention, and brand visibility
  • Supported 12Bet India launch — 500 new sign-ups in first week
  • Grew Malaysia Facebook community from 0 to 5,000+ members in under six months
AgencyJul 2013 – May 2014
Art Director
August 99 / The Design People
  • Led creative direction for 60+ custom website projects, coordinating designers, developers, and clients
  • Created design guidelines, managed timelines, and served as main client contact through launch
Stack
Tools & Platforms
HubSpotSalesforceGoogle AdsLinkedIn Campaign ManagerMeta AdsTikTok AdsGoogle Analytics / GA4WordPressMailchimpKlaviyoGoToWebinarZoomInfoApollo.ioAsanaJIRAHootsuiteSprout SocialFigmaCanvaAdobe ExpressVismeSynthesiaGoogle SheetsChatGPTClaude AIOtter.aiSembly AIRiverSide
Writing
Blog

Thinking out loud on B2B content, campaigns, and the marketer's craft.

Featured Post
B2B Strategy
Why Your Workday Content Isn't Landing with Buyers

Most B2B content fails not because it's poorly written, but because it's written for the wrong moment. Here's how a buyer readiness framework changes the way you plan, write, and distribute content.

Topic
Content strategy · Workday consulting · B2B buyer journey
Read time
7 min read
Published
June 2026
May 2026
Campaign Ops
The HubSpot Workflow I Build for Every Webinar
Registration, reminders, day-of, and post-event nurture — a repeatable sequence that saves hours and keeps leads warm through the whole funnel.
Read Article
Apr 2026
Thought Leadership
AI Fatigue Is Real. Here's How to Write Through It.
Buyers are tired of AI hype. The content that's working right now is specific, grounded, and honest about what AI tools actually do.
Read Article
Mar 2026
LinkedIn Strategy
What an 8.81% Engagement Rate Taught Me About B2B Social
A single organic LinkedIn post for RevComm hit 8.81% engagement with 341 followers. No paid boost. Here's what made it work.
Read Article
Feb 2026
Editorial
Platform Drift Is Costing Your Clients More Than They Know
When Workday implementations are treated as finish lines, teams quietly accumulate technical debt. The case for continuous optimization content.
Read Article
Jan 2026
Career
14 Years, 6 Industries, One Through-Line
From art director to community manager to B2B content strategist — what building a career across industries without starting over actually looks like.
Read Article
Dec 2025
Career
It Doesn't Feel Like Work. And I Think That's the Point.
On the cliché that turned out to be true, what it actually feels like when the work fits, and why having someone push you past your comfort zone changes everything.
Read Article
Get in Touch
Contact

Have a project in mind, want to collaborate, or just want to say hello?

Email
crisdiazbp@gmail.com
Location
Philippines
LinkedIn
linkedin.com/in/cris-diaz
Availability
Currently open to full-time and consulting opportunities
✦ Message sent! I'll be in touch soon.